Approach
The goal of the website is to clearly present the benefits of the app to users, encouraging them to download the app on Android, and join the waitlist on iOS to increase the downloads once the app is launched.
To achieve this, a call to action was incorporated: "Find the foods made for you", which quickly summarizes what users can gain from the app. Specific sections were also designed for each feature of the application, so that different target users can easily identify a functionality that interests them.
As this is a website for a start-up, it is essential to introduce the team behind the product. To do this, a section was created that simply presents the team and the motivations driving the project.
Finally, in addition to the frequently asked questions section, a second call to action was designed: "Discover the products that suit you", aimed at those users who have explored the entire website, facilitating their access to the waiting list.
You can visit the website by clicking here: findeatapp.com