UX / UI
UX / UI
UX / UI
Research
Research
Research

FindEat App

FindEat App

FindEat App

FindEat is an application that guides consumers in the conscious and personalized choice of packaged foods.

FindEat is an application that guides consumers in the conscious and personalized choice of packaged foods.

FindEat is an application that guides consumers in the conscious and personalized choice of packaged foods.

Figma, Illustrator
2024

About the project

FindEat is an application that revolutionizes food shopping by putting detailed information about ingredients at the user's fingertips. With a modern and user-friendly interface, users can obtain detailed information tailored to their dietary needs. FindEat empowers users to take control of their food choices and make well informed decisions effortlessly.

Research

Problem

6 out of 10 people in Latin America do not know the ingredients of the product or do not understand the impact they would have on their body. Furthermore, 70% of people believe that product information is misleading. Consumers struggle daily to find food options that fit their dietary preferences, nutritional requirements, and health goals due to unclear food labels. Identifying suitable products is a time-consuming process that is frustrating, increasing the risk of mistakes and potential health issues.

These consumers need to obtain information about ingredients in a simple, quick, and personalized manner, and this requires smart design. Two major user groups were identified. On one hand, we have those who have a dietary restrictions, whether it be allergies, intolerances, etc., that prevent them from eating certain foods. On the other hand, we have those with dietary preferences by choice, among which vegetarianism, veganism, keto diets, etc. can be found.

Solution

An application that contains a database with a big amount of packaged food products, allowing the user to create a profile based on their preferences and restrictions. Once created, the user will be able to access the two main functionalities of the app: on one hand, they can easily search for products with specific features through filters, and on the other, when shopping, they can scan a product's barcode and obtain information about how well it matches their profile. 

Approach

One of the main challenges was to design an interface that accommodates all dietary restrictions, allergies, preferences, and ingredients in an easy-to-read and interpret manner. This is resolved with clear and concise yet modern typography such as DM Sans, and with a light mode in a minimalist style, where the use of green and other colors highlights what is important. Since it is an application aimed at a wide age target and focused on health, the wording of the sentences and the use of unambiguous words were also very important.

On each product screen, users can find detailed and personalized information so they can instantly know, without any doubt, if the product is suitable for them.

Users can keep their profile updated by easily adjusting their preferences, restrictions, and personal data at any time, ensuring that the customization is always accurate.

This project is being developed as the thesis for the Bachelor's Degree in Digital Technology from the Torcuato Di Tella University.